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Japan’s tourism industry is currently facing a significant setback as travelers from various Asian countries rethink their travel plans following the viral spread of a manga prediction about a major earthquake expected in July 2025. This prediction, drawn from a 1999 manga titled The Future I Saw by Ryo Tatsuki, resurfaced on social media, sparking widespread apprehension despite lacking any scientific validation.
The Manga’s Prophecy and Its Ripple Effect
In the 2021 reprint of the manga, the storyline depicted a devastating earthquake and tsunami striking the region between Japan and the Philippines on July 5, 2025. Though entirely fictional, this scenario quickly gained traction online, fueling anxiety and contributing to a sharp decline in travel bookings to Japan. For instance, travel reservations from Hong Kong dropped by as much as 83% for the period spanning late June to early July. Several airlines, including Greater Bay Airlines and Hong Kong Airlines, responded by reducing the number of flights to Japanese destinations, reflecting the decline in passenger demand.
Official Responses and Expert Opinions
Japanese government officials and seismic experts have firmly dismissed the manga’s forecast, reiterating that predicting earthquakes with precision remains scientifically impossible. They have urged the public and potential travelers to rely solely on verified information from credible scientific and governmental sources. The governor of Miyagi Prefecture, an area sensitive to seismic activity, also reassured both residents and visitors that there is no credible threat linked to the manga’s narrative. Nevertheless, the pervasive fear induced by the story continues to influence travelers’ decisions.
Tourism Trends Before and After the Prediction
Before the manga-induced concern resurfaced, Japan had been experiencing a strong rebound in tourism, with international arrivals reaching record highs in early 2025. This upswing was promising for the nation’s economy, which heavily relies on tourism for revenue and employment. However, the recent drop in bookings jeopardizes this momentum, raising concerns about economic impacts on local communities and businesses dependent on visitor spending. Airlines and travel agencies are closely monitoring booking trends and adjusting their schedules accordingly to manage fluctuating demand.
The Role of Media and Social Platforms
The manga’s resurgence highlights the powerful influence of social media and digital platforms in shaping public perceptions and behaviors. Even though the prediction is unsubstantiated by empirical data, it has found an audience that amplifies the narrative, demonstrating how misinformation can spread rapidly in the digital era. This case exemplifies the challenges authorities face in combating rumors and providing clear, trusted information in a media landscape where sensational content often gains prominence.
Restoring Confidence in Japan’s Tourism Sector
As the peak summer travel season approaches, Japan’s tourism industry faces the critical task of regaining public trust and reassuring travelers. Government agencies and industry stakeholders are actively working to counter misinformation by disseminating factual updates and emphasizing Japan’s robust safety measures and preparedness. The situation underscores the delicate balance between the power of media narratives and the need for authoritative communication to maintain confidence in international travel destinations.
The Impact of Fiction on Real-World Tourism
While the earthquake prediction rooted in manga fiction lacks any scientific basis, its real-world consequences for Japan’s tourism industry are undeniable. The incident serves as a stark reminder of how media-driven narratives—especially those spread through social channels—can significantly influence public sentiment and economic activity.
In the coming months, Japan’s travel and tourism sector will need to focus on rebuilding its image, reinforcing trust, and encouraging both new and returning visitors to explore the country’s rich culture, history, and natural beauty without fear. The experience also highlights the importance of effective communication and proactive engagement in an age where information—and misinformation—can travel as swiftly as the tourists themselves.
Source: https://www.travelandtourworld.com/news/article/heres-how-japan-tourism-faces-decline-amid-manga-driven-earthquake-fears-all-you-need-to-know/